Designed to Disappear

The Swell Mission: Fuse natural materials and scientific innovation to create eco-friendly products that blend into the Earth’s ecosystem.

Swell Labs · San Diego, California

Better care,
thoughtfully made.

We make concentrated hair and body care with focused formulas and considered design. For a routine that feels good, with less plastic left behind.

Formulated in our own labMade in San Diego
Stem bars in their kraft and honeycomb paper packaging
Concentrated care.Considered materials.

Our mission

Make everyday care feel better—and leave less behind.

We bring formulation, natural materials, and product design together. Every part matters: how a product washes, how it feels in your hand, and the packaging it leaves behind.

How Swell began

A better question.
A different kind of bar.

Our story began with a product-design project in San Luis Obispo. The question was simple: could personal care use less plastic and still be something people loved to use?

01

Start with the everyday.

The early work at Cal Poly looked at two familiar options: plastic bottles and traditional bars. Solid care offered a different path, but the experience needed more thought.

02

Design around the details.

Prototyping led to a protective beeswax shell, a base to hold and elevate the bar, and a cap for travel. The format became part of the care.

03

Keep making it better.

Today, we develop our formulas and manufacture Stem in our own San Diego facility. Keeping that work close lets us keep refining the product, from ingredients to the finished bar.

Coconut halves showing the natural material behind Stem’s coconut-derived cleanser
Formulas with a purpose.
Stem’s leaf-patterned cap photographed with soil and natural textures
Materials considered, too.

Our philosophy

Care is in
the whole design.

  • Performance you can feel.A satisfying wash and a product you want to reach for again.
  • Every ingredient earns its place.Focused formulas, with ingredients chosen for the care they bring.
  • Less packaging. More thought.Concentrated solid care, a protective shell, and plastic-free packaging.
See how the design works →

Meet Stem

Good care.
From hair to toe.

Two everyday essentials, made with the same attention to formula, feel, and function.

Coconut Hinoki Stem Hair bar with its protective packaging

Stem Hair

Gentle cleansing and conditioning care. Soft, healthy-feeling hair with a light finish.

Explore hair care →
Coconut Hinoki Stem Body wash bar with its protective packaging

Stem Body

A concentrated cleansing and exfoliating bar, made for your everyday shower.

Explore body care →

Make room for a better routine.

Choose your care. Find your scent. Build a bundle that fits.

Build my bundle

At Swell Labs, our mission is to create exceptional care products that honor the planet. We believe in a harmonious relationship with nature, where our products are crafted from naturally derived ingredients and designed to return to the earth without a trace.

Welcome to the Lab

Technological innovation lies at the heart of Swell. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our team continues to cook up trailblazing innovations within our California based Lab.

Smiling surfer holding a surfboard on a scenic beach at sunset.

Created by athletes, for athletes

From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In Swell Labs, athletes work with our engineers to develop the next generation of consumables.

Scenic view of green hills and valleys under a cloudy sky at sunset.

The Swell Story

A mission revolutionize the world of consumables.

See the story

Two yellow crocus flowers blooming on a grassy field.

© 2024 Swell Labs, Inc.

4246 Cass Street
San Diego, CA 92109