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4.7/5

- 900 Reviews

One Stick. Full Body Clean. Nothing Artificial.

120+ washes of body wash in one solid bar. Gentle coconut cleansers, kaolin clay, and ultra-fine pumice. Bigger grip, richer lather, mess-free beeswax shell — 100% plastic-free.

Coconut Hinoki
Coconut - Cypress - Vanilla
Coconut Hinoki is a creamy coconut and fresh cypress blend with a hint of vanilla. Our most-popular scent that feels clean, coastal.

Most Popular

Best Value

Most Popular

Best Value

One-time purchase

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30 days risk-free

30 days risk-free

30 days risk-free

One-time purchase

Subscribe & Save 20%

30 days risk-free

30 days risk-free

30 days risk-free

💰 30 Day Guarantee

🇺🇸 Made in USA

🚀 Ships Next Day

Smart Beeswax Shell

Engineered to Last

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Lasts 120+ Washes

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USA Produced

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Enhanced Grip

No Mess or Mush

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Patent Pending

Stays solid. Never mushy or slippery. Wears down like a deodorant stick from first wash to last. Lasts 250% longer than normal bars.

Fewer Ingredients. Higher Standards. Better Hair.

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Rated "Excellent" by Yuka

Top 5% of hair care products.

A+ on EWG Skin Deep

Every ingredient rated safe. Zero red flags.

Made in San Diego not Overseas

Our facility. Our formulas. Our machines.

From skeptics to superfans

80% five-star. Over 50,000 Sold in 2025. Here's what convinced them.

One stick replaces everything.

Less clutter. Less plastic. Less money. Better hair.

1 STEM

0% Water

7 Ingredients

100% Natural Materials

Biodegrades in 180 Days

~$0.22/Wash

4 BOTTLES

90% Water

15+ Ingredients

Synthetic Compounds

Degrades 450 Years

~$0.54/Wash

Frequently Asked Questions

Don't see yours? Ask us anything — a real person on our team will get back to you within 24 hours.

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Customer Reviews

Based on 14 reviews
93%
(13)
7%
(1)
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T
Tabitha Adams (United States)
Hair Length: Medium
Hair Type: Curly
Hair Texture: Fine
Liking so far

So far my hair is adjusting to the Coconut Hinoki. My hair is not shedding as much and not getting as oily as fast and I love the smell.

L
Lindsey Walden
Coconut Hinoki
Hair Length: Medium
Hair Type: Wavy
Hair Texture: Thick
Obsessed!!

I absolutely love the aloe shampoo stick and the coconut hinoki body wash stick! They smell amazing and they make my hair feel great and body feels so smooth and hydrated. So far I'm loving it and I'm about a week and a half in.

H
Heather Pyper (United States)
Santal Oak
Hair Length: Long
Hair Type: Wavy
Hair Texture: Thick
Waz Coating

The twist to remove the wax coating from the outer edge was a bit big for the soap. I had to squeeze it extremely tight in order to rotate and for it to shave the end other than that, the product has been really good. Thank you

E
ELYSE (United States)
Coconut Hinoki
Hair Length: Medium
Hair Type: Wavy
Hair Texture: Fine
Wonderful smell and product

I love this body wash. It doesn't lather quite as much as traditional wash, but you don't need it too. I can tell the difference in that I feel clean, with nothing left behind. The coconut scent is amazing.

K
Kristie Jeanes (United States)
Coconut Hinoki
Hair Length: Long
Hair Type: Straight
Hair Texture: Thick
Such good stuff

I've tried the hair and the body stick. The hair stick took a little bit for me to master because I have long, thick, straight hair and I wanted to scrub the stick in somehow to create a lather. Once i focused on rubbing the stick from the roots to the ends of my hair all over, then adding a little water, I found i could get a great lather. The natural ingredients are amazing and my hair is responding so well. And then i tried the Coconut Hinoki Body stick and that was love at first sniff. It smells so good and it feels even better when you use it. Now I'm officially a Swell girl for life.

C
Christine M (United States)
Coconut Hinoki
Hair Length: Medium
Hair Type: Wavy
Hair Texture: Fine
Great product!

Really happy to find this bar to replace my former shampoo and conditioner bars. So much easier, faster, and cheaper! My salt and pepper hair loves it too!

J
J.H. (United States)
Lavender Romarin
Hair Length: Long
Hair Type: Wavy
Hair Texture: Fine
Best out there so far..

I've tried several shampoo bars and this is by far my favorite. Obsessed with the aloe and lavender scent.

D
D Cohen (United States)
Clear
Hair Length: Medium
Hair Type: Wavy
Hair Texture: Fine
Great clean fragrance free soap. Long lasting.

The soap is high quality and does not get mushy like other soap.

E
Edward L (United States)
Santal Oak
Hair Length: Short
Hair Type: Straight
Hair Texture: Medium
Lives up to the hype

The wax coating is a good improvement on soap bars. It keeps most of the bar fresh so it lasts a pretty long time. The scents I've tried (coconut hinoki and santal oak) were both pleasant and not overpowering. My hair feels good after - not oily and not dry either. I'll likely buy it again when I use it up.

B
Beth (United States)
Santal Oak
Hair Length: Long
Hair Type: Wavy
Hair Texture: Medium
Great product

I love the smell and it makes my hair really soft and shiny.

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